How a Brand Advisor Monetizes a 2.9 Million Audience of Writers and Creators
How Dan Koe Makes Money
Hello, creator,
Welcome to Creator Mastermind - a newsletter about how top creators make money explained in 1 image. If you want to get business breakdowns of the most successful YouTubers, newsletter writers, and course creators — subscribe for free now:
In today’s issue, we explore the businesses of Dan Koe, one of the biggest creators in the personal development and business niche.
Inside Dan Koe’s Portfolio: From Newsletters to Online Courses
Let’s review Dan Koe’s key social media channels, free and paid products.
Key Social Media Channels
Twitter / X: @thedankoe: 408.3K followers
Instagram: @thedankoe: 1.6M followers
Tiktok: @thedankoe: 342.6K followers
LinkedIn: @thedankoe: 112.8K followers
Total audience across all socials: 2.5M followers (as of December 2023)
The Koe Letter Newsletter
Product Stack: newsletter every Saturday (2 - 3 newsletters in one week on rare occasions)
Price: $0
Audience: those interested in personal development and/or one-person businesses
Size: 140K+ subscribers (as of December 2023)
The 2 Hour Writer Online Course
Product Stack: an online course with a curriculum with modules and accompanying loom videos meant to teach Dan Koe’s content writing system
Price: $150
Audience: writers, creators and those interested in improving their writing skills
Size: 8,573+ (as of December 2023)
Digital Economics Course
Product Stack: a course on how to build an authentic brand, land clients, and automate sales
Price: Bachelors Degree: $499; Masters Degree: $999
Audience: digital entrepreneurs
Size: 2,544+ (as of December 2023)
Dan Koe YouTube Channel
Product Stack: free videos every week
Price: $0
Audience: creators, writers, and marketers
Monetised by Adsense
Size: 508K subscribers (as of December 2023)
The Koe Cast Podcast
Product Stack: Dan Koe’s YouTube videos in audio form
Price: $0
Audience: creators, writers, and marketers
The Art of Focus Book
Product Stack: a book written by Dan Koe
Price: TBA
Audience: creators, writers, and marketers
Kortex
Product Stack: KoreNotes – a new knowledge management system (unreleased as of December 2023)
Price: TBA
Audience: writers, marketers, creators, notetakers
Kortex University Online Program
Product Stack: an online program with an introductory course and a community (sign-ups only as of December 2023)
Price: $29/month - $1,200/month
Audience: writers, creators, and marketers
Synthesizer Sunday Newsletter
Product Stack: one deep dive on writing, marketing, and the creator economy each week
Price: $0
Audience: writers, creators, and marketers
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How Dan Koe Makes Money
Dan's main source of income is derived from online courses and programs such as The 2 Hour Writer, Digital Economics courses and the Kortex University. He also earns additional income from the advertising revenue from his YouTube channel.
Interested in a business breakdown for another creator? Share in the comments!
Best,
Ekaterina Gorokhova & Creator Mastermind Team
Interested in working one-on-one with me and Impact3 team? We do paid advertising, sales funnels, email marketing, copywriting, web development, social media management, web3 services and sponsorships. We help (or helped) creators such as Bankless, The Generalist, Fintech Blueprint, MilkRoad, Rekt Capital, Wealth Mastery, Exponential View and others grow their audience and revenue. Book a free call here.