How a Beauty Guru Turns an 8.7M+ Following into a Self-Care Brand
How Jackie Aina Makes Money
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In today’s issue, we explore the businesses of Jackie Aina, one of the biggest YouTube content creators in beauty.
Inside Jackie Aina’s Portfolio: From YouTube to Self-care Products
Let’s review Jackie Aina’s key social media channels, free and paid products.
Key Social Media Channels
Instagram: @jackieaina: 1.9M followers
Tiktok:Â @jackieaina: 2.8M followers
Facebook:Â Jackie Aina: 222K followers
Total audience across all socials: 4.9M followers (as of December 2023)
Jackie Aina YouTube Channel
Product Stack: free video once or twice a month (no set schedule)
Price: $0
Audience: lifestyle and beauty enthusiasts
Monetised by Adsense and sponsorships (one sponsorship every other video)
Size: 3.53M subscribers (as of December 2023)
Lavishly Jackie YouTube Channel
Product Stack: free videos (no set schedule)
Price: $0
Audience: lifestyle and beauty enthusiasts
Monetised by Adsense
Size: 276K subscribers (as of December 2023)
FORVR MOOD Home Products Store
Product Stack: luxury home products
Price: $8.99 - $200
Audience: lifestyle and beauty enthusiasts
FORVR MOOD Self-Care Club
Product Stack: membership club offering exclusive fragrances, special invites to meet the founders, merch at a discounted price, and a space for fragrance enthusiasts to connect and share
Price: $75
Audience: lifestyle and beauty enthusiasts
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How Jackie Aina Makes Money
Jackie Aina’s key revenue sources are two YouTube Channels, which generate income through ads and occasional sponsorships.
Additionally, another key revenue source is FORVR MOOD, the lifestyle and self-care brand she co-founded with her partner, Denis Asamoah. They mostly offer home products to her audience of over 8.7 million people. Aside from this, they have a special paid membership program.
Interested in a business breakdown for another creator? Share in the comments!
Best,
Ekaterina Gorokhova & Creator Mastermind Team