From Social Media Manager to 7-Figure Business Owner

How Sunny Lenarduzzi makes money

Sunny Lenarduzzi went from YouTube creator to running a multi-million-dollar coaching business, helping YouTubers, consultants, and subject matter experts turn their knowledge into an online course.

Here’s how she does it:

📌 She targets professionals with niche expertise—nutritionists, coaches, guitar teachers—who want to turn their knowledge into a scalable online course.
📌 She attracts her audience through YouTube (650K subs) and paid Meta ads.
📌 While she built an Instagram following (154K), it’s now inactive—showing her focus on a single primary channel.
📌 She creates only long-form YouTube content, helping her build strong audience relationships.
📌 Her key lead magnets: A free guide + a free video training.
📌 She sells her flagship program, The Authority Accelerator (~$12K).
📌 Her estimated revenue from this online course business is $5M, based on publicly available data¹.

The Full Breakdown (In One Image)

This visual breaks down key aspects of her business model:
✅ Who her audience is
✅ Her primary traffic sources
✅ The free resources that capture leads
✅ The high-ticket offer that turns leads into revenue

Want a deeper look inside her sales funnel?

If you’d like access to my notes on her sales funnel + real landing page examples, just reply to any of my emails, and I’ll send them over.

---

P.S. Want more creator business breakdowns like this? Join Creator Gameplan newsletter for free:

1. LinkedIn post by Sunny Lenarduzzi