Where Greed Meets 250K+ Financial Savvy
How GRIT Makes Money
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In today’s issue, we explore the businesses of GRIT, one of the biggest newsletters in the financial niche, authored by a former +$100MM portfolio manager.
Inside GRIT’s Portfolio: From Financial Advice to Newsletters
Let’s review GRIT’s key social media channels, free and paid products.
Key Social Media Channels
Twitter / X: @grit_capital: 25.9K followers
Instagram: @gritcapital: 243K followers
Tiktok: @gritcapital: 183.4K followers
Total audience across all socials: 452.3K followers (as of January 2024)
GRIT Newsletter: Free plan
Product Stack: daily articles and a “Weekly Premium” newsletter, featuring lengthier articles (written by a team of authors)
Price: $0
Audience: investors and finance professionals
Monetised by sponsorships ($417 - $3,330)
Size: 250K+ subscribers (as of January 2024)
GRIT VIP: Monthly plan
Product Stack: all free plan perks, monthly newsletter, access to portfolio and all resources; will soon have access to GRIT’s dividend portfolio and resources, plus financial workshops
Price: $50 / month
Audience: investors and finance professionals
GRIT VIP: Annual plan
Product Stack: all free plan perks, monthly newsletter, access to portfolio and all resources; will soon have access to GRIT’s dividend portfolio and resources, plus financial workshops
Price: $375 / year (25% less than monthly plan)
Audience: investors and finance professionals
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How GRIT Makes Money
GRIT primarily generates revenue through its VIP newsletter membership plans. She also monetises GRIT daily free newsletter issues with sponsorship slots.
Interested in a business breakdown for another creator? Share in the comments!
Best,
Ekaterina Gorokhova & Creator Mastermind Team