The Monetization Strategy Behind a 2.2 Million Creator Following
How Colin and Samir make money
Hello, creator,
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In today’s issue, we explore the businesses of Colin and Samir, one of the biggest YouTubers in the niche of blogging and making money online.
Inside Colin and Samir’s Portfolio: From YouTube to Newsletter
Let’s review their key social media channels, free and paid products.
Key Social Media Channels
Twitter / X: @colinandsamir: 64.3K followers
TikTok: @colinandsamir: 133.6K followers
Instagram: @colinandsamir: 227K followers
Threads: @colinandsamir: 43.4K followers
Total audience across all socials: 468.3K followers (as of November 2023)
Main YouTube Channel: Colin and Samir
Product Stack: free videos every 1-2 weeks
Price: $0.
Audience: creators
Monetised by Adsense and sponsorships (one sponsorship every few episodes)
Size: 1.36M subscribers (as of November 2023)
Creator Support YouTube Channel
Product Stack: occasional videos / no set schedule
Price: $0.
Audience: creators
Monetised by Adsense and sponsorships (one sponsorship every few episodes)
Size: 29.1K subscribers (as of November 2023)
The Colin and Samir Show Podcast: iTunes and Spotify
Product Stack: occasional podcasts / no set schedule
Price: $0 / free
Monetised by sponsorships
Audience: creators and creator economy professionals
The Publish Press Newsletter
Product Stack: three weekly newsletter issues on Monday, Wednesday, and Friday
Price: $0 / free
Audience: creators and creator economy professionals
Monetised by sponsorships (1 sponsor and 2 slots per issue)
Size: 100,000+ subscribers (as of November 2023)
Press Publish Shop
Product Stack: Official Press Publish merchandise (clothing apparel, stickers, gift cards, newspaper)
Price: $7 - $50 / item
Audience: creators / Colin and Samir fans
Colin and Samir Course (Creator Support)
Product Stack: to be announced
Audience: creators
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How Colin and Samir Make Money
Now, let's map out the breakdown of Colin and Samir's business and explore their monetization strategy.
They leverage Adsense and sponsorships as key monetization strategies for their YouTube channels and newsletter, thanks to their combined audience of over 2.2 million creators.
They are working towards diversifying their revenue streams by launching new offers. They sell branded merchandise in their Press Publish shop and are currently in the process of developing an online course tailored for experienced creators.
Interested in a business breakdown for another creator? Share in the comments!
Best,
Ekaterina Gorokhova & Creator Mastermind Team
Interested in working one-on-one with me and Impact3 team? We do paid advertising, sales funnels, email marketing, copywriting, web development, social media management, web3 services and sponsorships. We help (or helped) creators such as Bankless, The Generalist, Fintech Blueprint, MilkRoad, Rekt Capital, Wealth Mastery, Exponential View and others grow their audience and revenue. Book a free call here.