How to Turn 535K+ Engineers into Revenue With No Sponsorships
This is how The Pragmatic Engineer makes money
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In today’s issue, we explore the businesses of The Pragmatic Engineer, one of the biggest newsletter creators in the niche of technology.
Inside The Pragmatic Engineer’s Portfolio: From Newsletters to Books
Let’s review his key social media channels, free and paid products.
Key Social Media Channels
Twitter / X: @GergelyOrosz: 233.1K followers
Twitter / X: @Pragmatic_Eng: 27.8K followers
LinkedIn: @gergelyorosz: 135.6K followers
Total audience across all socials: 396.5K followers (as of December 2023)
The Pragmatic Engineer Newsletter: Free plan
Product Stack: previews every Tuesday; full article once a month
Price: $0
Audience: software engineers, managers, and tech professionals
Size: 540K+ (as of December 2023)
The Pragmatic Engineer Newsletter: Premium plan
Product Stack: Full articles every Tuesday and Thursday; access to resources; access to complete archive; see all comments/comment on articles
Price: $15/month or $150/year
Audience: software engineers, managers, and tech professionals
The Pragmatic Engineer YouTube Channel
Product Stack: free videos every 2 weeks (hasn’t uploaded since 13 May 2022)
Price: $0
Audience: senior engineers and engineering managers at big tech and high-growth startups
Monetised by Adsense
Size: 60.5K subscribers (as of December 2023)
The Pragmatic Engineer Job Board
Product Stack: job board
Price: Standard: $500/month; Featured: $750/month; Bulk: $1,250/month
Audience: hiring managers of companies looking for software engineers (fullstack, backend, frontend, mobile, data eng, ML engineers, SRE, platform engineers) and engineering leaders (engineering managers, Directors of Engineering, VP of Engineering)
The Pragmatic Engineer Blog
Product Stack: blog posts every 2 weeks, usually repurposing free issues of the Pragmatic Engineer Newsletter
Price: $0
Audience: software engineers, managers, and tech professionals
The Software Engineer's Guidebook
Product Stack: a book on the advice Gergely Orosz has given to software engineers over the years.
Price: $39.99
Audience: software engineers, managers, and tech professionals
Building Mobile Apps at Scale: 39 Engineering Challenges Book
Product Stack: a guide for building large, iOS, and Android native apps.
Price: Ebook: $20; Full edition: $34; Paperback: $12.50 (price can vary by Amazon store); Paperback (softcover): $22.50 (price can vary by Amazon store)
Audience: mobile engineers
Growing as a Mobile Engineer Book
Product Stack: a book of advice for mobile engineers and engineering managers.
Price: $20
Audience: mobile engineers and engineering managers
The Tech Resume Inside Out Book
Product Stack: a book containing actionable advice on how to write a good tech resume or CV for developer or engineering manager positions.
Price: Book only: $20; Complete package: $39
Audience: developers and engineering managers
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How The Pragmatic Engineer Makes Money
Now, let's map out the breakdown of The Pragmatic Engineer’s business and explore Gergely Orosz’s monetization strategy.
One of his main sources of revenue is a subscription-based newsletter, which reaches his extensive network of over 535K+tech professionals. Additionally, he generates income by selling his books on platforms like Amazon and Barnes & Noble, and through the job board hosted on Pallet.
The unique part of his business is that he doesn't accept any form of sponsorship, as stated in his ethics statement, avoiding conflicts of interest and disclosing any that may arise.
Interested in a business breakdown for another creator? Share in the comments!
Best,
Ekaterina Gorokhova & Creator Mastermind Team
Interested in working one-on-one with me and Impact3 team? We do paid advertising, sales funnels, email marketing, copywriting, web development, social media management, web3 services and sponsorships. We help (or helped) creators such as Bankless, The Generalist, Fintech Blueprint, MilkRoad, Rekt Capital, Wealth Mastery, Exponential View and others grow their audience and revenue. Book a free call here.