How The Financial Diet Makes Money
4-Step Creator Business Model in Personal Finance Niche
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In today’s issue, we explore the businesses of The Financial Diet, one of the biggest creators in the women’s personal finance niche.
How The Financial Diet Makes Money
The Financial Diet targets women interested in personal finance by offering a lot of content for free, including a YouTube channel, a weekly newsletter, and a podcast, all of which are monetized through sponsorships.
For those who want to dig deeper into personal finance, they offer a membership program and a couple of books, promoted on their website and on Amazon.
Here’s a quick overview of the key social media channels and products—both free and paid—offered by The Financial Diet.
Key Social Media Channels
Facebook: The Financial Diet: 60.5K followers
Twitter / X: @TFDiet: 53.6K followers
Instagram: @thefinancialdiet: 32.6K followers
Threads: @thefinancialdiet: 13.1K followers
LinkedIn: The Financial Diet: 9.3K followers
Total audience across all socials: 169.1K followers1
Free Products
YouTube Channel: The Financial Diet
Product Stack: free videos once a week
Audience: women learning about personal finance
Monetised by Adsense, and sponsorships (one sponsorship every few episodes)
Size: 1.15M subscribers2
The TFD Newsletter
Product Stack: weekly newsletter issues on financial advice, productivity hacks, and recommendations
Audience: women learning about personal finance
The Financial Confessions Podcast
Product Stack: weekly podcast episodes
Audience: women learning about personal finance
Monetised by sponsorships
Paid Products
The Society at TFD Channel Membership
Product Stack: loyalty badges, custom emojis, special monthly videos, members-only events, newsletters, podcast episodes, and more.
Audience: women learning about personal finance
Price: The Society at TFD Lite: $2.99/month; The Society at TFD: $4.99/month; The Society Premium: $9.99/month
The Financial Diet: A Total Beginner's Guide to Getting Good with Money Book
Product Stack: a book with advice to get started on one’s personal finance journey.
Audience: people learning about personal finance
Price: $22.99
Beyond Getting By: The Financial Diet's Guide to Abundant and Intentional Living Book
Product Stack: a book filled with financial advice for women.
Audience: women learning about personal finance
Price: $30
That’s is for today! See you next Sunday.
Best,
Kate
Your growth marketer
P.S. Know someone who is building a creator business? Share this issue with them and receive my free workbook, which includes proven frameworks and real cases on how to 3X your creator business in 30 days.👇
Based on publicly available data on October 9, 2024.
Based on publicly available data on October 9, 2024.