How James Clear Makes Money
... in personal development niche
Hello, creator,
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In today’s issue, we explore the businesses of James Clear, one of the biggest writers in the self-improvement niche.
How James Clear Makes Money
James Clear has a few free products about self-improvement, including a weekly newsletter, articles, and a 30-day guide. He does accept the occasional sponsorship for his newsletter, though.
Among paid products he offers the Atomic Habits book, handy tools such as the Atoms App, a Habit Journal, and a special edition engraved pen. He’s also a well-known speaker for MasterClass1. Keynote speaking for events and conferences is his high ticket offer.
Here’s a quick overview of the key social media channels and products—both free and paid—offered by James Clear.
Key Social Media Channels
Facebook: James Clear: 266.9K followers
Twitter / X: @JamesClear: 1M followers
Instagram: @jamesclear: 1.5M followers
Threads: @jamesclear: 283K followers
LinkedIn: James Clear: 221K followers
Total audience across all socials: 3.27M followers2
Free Products
3-2-1 Thursday Newsletter
Product Stack: weekly newsletter issues containing 3 short ideas from James, 2 quotes from other sources, and 1 question for his audience to ponder
Audience: people interested in self-improvement
Monetised by occasional sponsorships3
Size: 3M+ subscribers4
James Clear’s Articles
Product Stack: James’ articles on topics like health, happiness, creativity, productivity and more
Audience: people interested in self-improvement
30 Days to Better Habits Guide
Product Stack: step-by-step guide for forming habits that stick.
Audience: people interested in self-improvement
Paid Products
Atoms App
Product Stack: app designed to help build better habits and track progress.
Audience: people interested in self-improvement
Price: $16.99/month; $119.99/year
Atomic Habits Book
Product Stack: book about how to change one’s habits and continuously improve every day.
Audience: people interested in self-improvement
Price: Hardcover: $27; eBook: $14.99; Audio CD: $14.99
The Clear Habit Journal
Product Stack: all-in-one daily journal, dot grid notebook, and habit tracker.
Audience: people interested in journaling
Price: $34
Atomic Habits Special Edition Engraved Pens
Product Stack: a premium, laser engraved rollerball pen; each pen features a popular quote from Atomic Habits.
Audience: fans of Atomic Habits
Price: $69
Keynote Speaking
Product Stack: James Clear accepts applications to have him speak at certain events.
Audience: companies
Price: $50,000 to $200,000
That’s is for today! See you next Sunday.
Best,
Kate
Your growth marketer
P.S. Know someone who is building a creator business? Share this issue with them and receive my free workbook, which includes proven frameworks and real cases on how to 3X your creator business in 30 days.👇
Based on publicly available data on October 15, 2024.
James Clear’s partnership requests
Based on publicly available data on October 15, 2024.