How a 24-Year-Old YouTuber Built a 23.9M+ Makeup Empire
How James Charles Makes Money
Hello, creator,
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In today’s issue, we explore the businesses of James Charles, one of the biggest YouTubers in the makeup and beauty niche.
Inside James Charles’ Portfolio: From Beauty Guru to Makeup Mogul
Let’s review James Charles’ key social media channels, free and paid products.
Key Social Media Channels
Twitter / X: @jamescharles: 6.9M followers
Instagram: @jamescharles: 20.8M followers
Instagram: @painted.co: 108K followers
Tiktok: @jamescharles: 38.4M followers
Tiktok: @painted.co: 263.6K followers
Facebook: James Charles: 2.5M followers
Threads: @jamescharles: 909K followers
Total audience across all socials: 69.9M followers (as of January 2024)
James Charles YouTube Channel
Product Stack: free video once a week
Price: $0
Audience: makeup and beauty enthusiasts
Monetised by Adsense
Size: 23.9M subscribers (as of January 2024)
Painted Online Store
Product Stack: makeup products and accessories
Price: $8 - $210
Audience: makeup and beauty enthusiasts
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How James Charles Makes Money
James Charles' primary revenue source is from the makeup products that are being sold on his official Painted website, which he regularly promotes through his YouTube channel. Aside from this, he generates additional income through the ad revenue from each of his videos. He no longer accepts sponsorships due to a recent controversy.
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Best,
Ekaterina Gorokhova & Creator Mastermind Team